A new baby shopping platform, x planes 11, is planning to bring toy products to the top of its product list, offering a range of products with a wide variety of toys in stock, according to the website’s announcement.
The platform, which launched on January 1, is aiming to fill a niche that has been left out by Amazon and other online retailers, and it has raised $1.2 million in funding from investors including Chinese ecommerce giant Alibaba.
“We wanted to bring the toys to a market that was underserved and to have the option to get them delivered to a specific store or online to get your toys at the right time, and we have to be able to do that,” CEO of x planes, Zhao Xu, told Business Insider.
“It’s an opportunity to bring new products that people have never seen before to a lot of places that have been left behind.”
The new product listings will allow users to browse through a curated toy list of products, which will include many toys that are currently on Amazon’s own toys-for-kids platform, as well as toys that have recently been released, Xu added.
Users can also browse through the company’s catalog, which is also on Amazon, and get a look at what is available in store.
X planes 11 will also include a product catalog for children, but Xu said it was not the intention to launch a product catalogue for parents.
X Planes 11 is still in its early days, but the company is aiming for a launch in mid-February, Xu said.
“We are planning to launch in February.
Our goal is to have a lot more products in stock,” he added.
Xplanes 11 also has a child-friendly toy section, with toys for kids ranging from $1 to $100, and toys for preschoolers ranging from 50 cents to $200.
It also has toys for toddlers and babies, and offers products that are suitable for children with autism spectrum disorders, which are typically less common.
The site is also planning to offer toys for children who cannot afford to buy the toys themselves, but who are looking to get involved with the community and share their knowledge with others.
The x planes website, which has over 11,000 subscribers, has a few toys that can be purchased from the company.
The toys that come in are typically more expensive than those available at other toy stores, Xu explained, but he added that there are also toys for younger children that can also be purchased.
“In China, we have an enormous population of kids, and children with a disability are a major demographic of the population,” Xu said, adding that he believes that the new platform will make toys available to children who otherwise might not be able.
“When I look at the world, the only people who are interested in toys are people with disabilities.”