Hulu plans to go live this month on the Apple TV and Roku 4, which are the first devices to support streaming movies, TV shows, and other content from the streaming service.
That means Hulu’s service will have to compete with the likes of Netflix and Amazon Prime Video for video customers.
It’s a difficult and messy proposition for a new service that hasn’t yet been able to capture the big screen like Netflix or Amazon Prime.
Netflix, for example, is a lot better at making movies available to its subscribers.
But the way Hulu works with Netflix has been a bit confusing.
Netflix has had a “sales floor” in its app for months, and customers can only purchase content they want on the Hulu service if they have a Netflix account.
Hulu’s platform also lets subscribers access and stream movies and TV shows they have bought, but there’s no guarantee that Hulu customers will watch a show or a movie that’s already available for purchase on Netflix.
Hulu is not the first streaming service to offer such a complicated system for selling content.
Google and Amazon have both tried to launch their own services, but none have been able the scale or reach of Hulu, which has about 300 million monthly active users.
Hulu plans are the latest attempt to make Hulu’s business more attractive to consumers.
Hulu has been trying to sell the platform to advertisers for years, but it’s been a slow process.
Hulu only recently began to offer paid ads on its app, and the service doesn’t have a full-fledged ad network.
But Hulu is betting that it can take advantage of its new platform to bring more money into the business.
Hulu said in its initial filing with the Securities and Exchange Commission last week that its first-quarter revenue rose 7 percent year over year to $867 million.
The company expects first-half earnings to be in the high $100 million range, though that may be a bit optimistic given the launch of new content this month.
Hulu wants to attract subscribers by offering a more seamless experience to them than it can with its current pay TV offering.
Hulu CEO Noah Oppenheim told analysts that Hulu will offer more features in its service, including a streaming music service, a subscription service, and an app for streaming videos.
Netflix and Prime Video are also offering new streaming video services this month, but both services are still in their infancy.
Hulu will have a larger customer base, and Oppenheimer said it plans to increase the amount of content it offers, but he said Hulu would only be able to provide access to content that it already owns.
That could be Netflix and other services that are owned by major media companies, and it could also mean Hulu would need to pay a subscription fee for content that is owned by a small number of people.
Netflix is owned not by any company, but by Warner Bros. The first-party streaming video service that is not owned by Warner Brothers, HBO, or Amazon is Hulu.
That’s because the service is not tied to a TV network or cable company, so Hulu does not need to make deals with broadcasters to stream content.
But Oppenhei said the company will focus on expanding its service to include more content that doesn’t require a TV license.
That includes TV shows and movies from Amazon Prime, Hulu Plus, and others.
Netflix said in a filing with investors last week it expects first quarter revenue of $1.1 billion, and analysts have projected that it will reach $2 billion.
Hulu currently charges $7.99 a month for video on the service, though Oppenstein said the price is likely going to drop to $3.99 next year.
He also said Hulu will not charge subscribers a monthly subscription fee.
Oppenheim said that Hulu is targeting subscribers who already pay for a subscription, which will include an annual fee of $6.99.
He said the streaming video plan is a “very solid product” and that the company is “excited to expand it.”